Sometimes it’s easiest to put a twist on something and then the marketing happens on its own. Creating something new, something with a twist can give it the pull it needs in the marketplace… Simply because the product is unique – a remix.
It can claim an entirely new space – a blue ocean (as Renée Mauborgne and W. Chan Kim put it).
It’s not new news and you may have seen this product already, but when I think of finding a new category, I think of this.
Here, a clock is flipped – from one day to one year per rotation:
Here is the Kickstarter:
No, you don’t want to go out and create a clock like this, you want to borrow the idea, switch something from what we know and understand, one leap past. You may just create something with a shot of marketing itself (or close to).
Jibo The World’s First Family Robot
In the style of a kickstarter campaign, Cynthia Breazeal is bringing Jibo to the masses. If you’re into marketing, you’ll quickly realize that this campaign style and marketing closely resembles a kickstarted campaign. It looks like a highly effective way to get their vision some attention and pre-orders. Best of luck to all involved and a nod on the quality and choice of marketing style. Great launch IMO.
Are product launches in the style of kickstarter going to be the new standard?
Take a look at this potato chip display. I wasn’t familiar with Herr’s so I looked up their history http://www.herrs.com/AboutHerrs/History.html
Seems that this company has had a good run, but has more of a regional business. I somewhat figured this when I saw the display, but noticed the packaging right away. This partnership with major companies here is impressive as is the tie-ins to summer as well as the impact of the package design.
I imagine that it was difficult for them to put together such a partnership in the first place – so kudos to Herr’s for that alone. What I see here with the design and integration into summer products was a complete marketing win in my book!
Marketing win: partnering with name brands done with excellence.