Jibo – Marketing launch in the style of Kickstarter campaign.

Jibo - The World’s First Family Robot

Jibo  The World’s First Family Robot

In the style of a kickstarter campaign, Cynthia Breazeal is bringing Jibo to the masses.  If you’re into marketing, you’ll quickly realize that this campaign style and marketing closely resembles a kickstarted campaign.  It looks like a highly effective way to get their vision some attention and pre-orders.  Best of luck to all involved and a nod on the quality and choice of marketing style.  Great launch IMO.  


Are product launches in the style of kickstarter going to be the new standard?