Marketing an Experience…

These guys are on to something and they know it. Freschetta knows that consumers want to associate a product with a feeling, an experience. This picture is so gripping.

It’s what we expect from pizza, and it’s what we love about pizza.

Of course, they have to follow it all up the amazing feeling by rescinding it with a disclaimer. Yes, your pizza is made by a machine, never touched by a hand. The truth is out and there actually is none of that magic in their product.

But it doesn’t matter… it’s too late. The association has been made. I guess the jokes on the consumer, because putting this picture on the pizza box has the desired effect, even if they don’t make it that way at all.

 

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Partnering with name brands – Well Done Cross-promotion… #branding

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Take a look at this potato chip display.  I wasn’t familiar with Herr’s so I looked up their history http://www.herrs.com/AboutHerrs/History.html

Seems that this company has had a good run, but has more of a regional business.  I somewhat figured this when I saw the display, but noticed the packaging right away.  This partnership with major companies here is impressive as is the tie-ins to summer as well as the impact of the package design.

I imagine that it was difficult for them to put together such a partnership in the first place – so kudos to Herr’s for that alone.  What I see here with the design and integration into summer products was a complete marketing win in my book!

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Marketing win: partnering with name brands done with excellence.

 

Burn the Wind – Unsupervised Marketing Slogans on Product Packaging…

Burn the Wind!

I’ve watched overseas product packaging go from mostly illegible to pretty good in the last few years.  Every once and a while you’ll still see a doozy.  Clearly content and design have become more important worldwide but I ran across one that is now a family favorite.  This toy package has the best marketing slogan ever:

“Burn the Wind”

If you’re from the states, you most likely think of something else entirely, I did.

The lesson here is to check your slogans whenever possible to not make a joke out of your own product or packaging.

My family now jokes regularly about burning the wind when we’re throwing balls or frisbees around, it’s funny, but avoidable.