Partnering with name brands – Well Done Cross-promotion… #branding

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Take a look at this potato chip display.  I wasn’t familiar with Herr’s so I looked up their history http://www.herrs.com/AboutHerrs/History.html

Seems that this company has had a good run, but has more of a regional business.  I somewhat figured this when I saw the display, but noticed the packaging right away.  This partnership with major companies here is impressive as is the tie-ins to summer as well as the impact of the package design.

I imagine that it was difficult for them to put together such a partnership in the first place – so kudos to Herr’s for that alone.  What I see here with the design and integration into summer products was a complete marketing win in my book!

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Marketing win: partnering with name brands done with excellence.