In the style of a kickstarter campaign, Cynthia Breazeal is bringing Jibo to the masses. If you’re into marketing, you’ll quickly realize that this campaign style and marketing closely resembles a kickstarted campaign. It looks like a highly effective way to get their vision some attention and pre-orders. Best of luck to all involved and a nod on the quality and choice of marketing style. Great launch IMO.
Are product launches in the style of kickstarter going to be the new standard?