Jibo – Marketing launch in the style of Kickstarter campaign.

Jibo - The World’s First Family Robot

Jibo  The World’s First Family Robot

In the style of a kickstarter campaign, Cynthia Breazeal is bringing Jibo to the masses.  If you’re into marketing, you’ll quickly realize that this campaign style and marketing closely resembles a kickstarted campaign.  It looks like a highly effective way to get their vision some attention and pre-orders.  Best of luck to all involved and a nod on the quality and choice of marketing style.  Great launch IMO.  

http://www.myjibo.com

Are product launches in the style of kickstarter going to be the new standard?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s