The Present… Flipping the clock. Marketing is easiest when the product is in a new category.

screen-shot-2016-12-03-at-5-07-17-pm

Sometimes it’s easiest to put a twist on something and then the marketing happens on its own. Creating something new, something with a twist can give it the pull it needs in the marketplace… Simply because the product is unique – a remix.

It can claim an entirely new space – a blue ocean (as Renée Mauborgne and W. Chan Kim put it).

It’s not new news and you may have seen this product already, but when I think of finding a new category, I think of this.

Here, a clock is flipped – from one day to one year per rotation:

https://store.moma.org/museum/moma/ProductDisplay_The-Present-Clock_10451_10001_180589_-1_26663_11551

Here is the Kickstarter:

https://www.kickstarter.com/projects/scottthrift/thefuture-of-thepresent

No, you don’t want to go out and create a clock like this, you want to borrow the idea, switch something from what we know and understand, one leap past. You may just create something with a shot of marketing itself (or close to).

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