Oogave Soda Carrier Box – Good Company Marketing

Here’s a great marketing effort from Colorado-based Oogave.  I just really enjoy their run at this from a branding and marketing perspective.  Here’s the product box:

Oogave Soda Carrier Box

Oogave Soda Carrier Box
Oogave Soda Carrier Box
Oogave Soda Carrier Box

Oogave Soda Carrier Box

Oogave Soda Carrier Box

Oogave Soda Carrier Box

Oogave Soda Carrier Box

Oogave Soda Carrier Box

Oogave Soda Carrier Box

Oogave Soda Carrier Box

Oogave Soda Carrier Box

Oogave Soda Carrier Box

Oogave Soda Carrier Box

Oogave Soda Carrier Box

You just gotta love their style!

I ran into them serving up soda samples at a pumpkin festival last October – cool ride.

Oogave Truck

This is the Oogave Soda Vehicle

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Are Brands Missing The Point Of Content Marketing?

Do you think companies with access to ‘big data’, healthy marketing budgets, and an established brand image are still spending money on guesses?

I do.

I also think they’re rinsing and repeating these guesses while insisting they have to be in the game, to win the game. This post isn’t about getting a marketing message out there, instead, it asks another question. In an effort to be everywhere at all times (print, digital, media, signage, etc.),  are companies pushing a brand story that may not connect with intended audiences as they expect?

What do you think?

The link here got me thinking. Are some brands just hanging on to a brand story that was handed down instead of developing or deepening its connection to the consumer, and seeking out the right people in the ways they want to be reached? I don’t think it’s an easy time to be a marketer because the hard stuff is the core of the brand, the stuff that doesn’t get sorted out as easily as running another ad.

I don’t think it’s an easy time to be a marketer because the hard stuff is the core of the brand, the stuff that doesn’t get sorted out as easily as just running another ad. It’s the topics that get passed up in the conference room because nobody seems to be able to have the conversation.

http://www.brandingstrategyinsider.com/2016/12/brands-are-missing-the-point-of-content-marketing.html#.WE6yIneZNUM

#branding #marketing

 

The Senses – Using Lighting to Improve Branding

The Senses - Using Lighting to Improve Your Marketing

The customer experience is everything when it comes to branding. What better way is there than to use visual elements to make your message pop, add contrast, create excitement, stimulate our brains with color, or offer a photo op, etc?

Lighting brings attention to objects purposefully, while others can fall gracefully into shadow.

Is there anything you can visually improve today using lighting?