Take a look at this potato chip display. I wasn’t familiar with Herr’s so I looked up their history http://www.herrs.com/AboutHerrs/History.html
Seems that this company has had a good run, but has more of a regional business. I somewhat figured this when I saw the display, but noticed the packaging right away. This partnership with major companies here is impressive as is the tie-ins to summer as well as the impact of the package design.
I imagine that it was difficult for them to put together such a partnership in the first place – so kudos to Herr’s for that alone. What I see here with the design and integration into summer products was a complete marketing win in my book!
Marketing win: partnering with name brands done with excellence.