Is there evidence of a device peak?


Here’s an interesting book related post about digital books losing ground. What is interesting about it is the section discussing devices. Take a look:

Greg Holden – She’s Got Something – Marketing Awesome – Great Product First.

Greg Holden – She’s Got Something – This song is a powerhouse. All the things that make a hit song are here – and more.

Lets take a look at the Themes:

Travel – longing for a distant land (powerfully emotional)

Love – Subtext of missing a girl (since city is named she which is punctuated by the ‘girl that got away’ lyric).

There’s just something about the magical possibilities the places we go to have.  The serendipity of it all (if you will).  The hope that a far off land will bring new good things is a very strong emotional concept.


Musically, this song gets into the vocals quickly.

Great storytelling in 1st verse.

The chorus is strong with killer harmony and hook.

Great little frilly turnaround, mellow 3rd verse.

Remarkable bridge because of catchy change of kadence and build to the ‘metal style’ guitar click click, and an ending that leaves you wanting more.


Ok, seriously, give it a few listens! When you create a good product, you never know what will happen. That’s really the point of it all!

In the end, this song was chosen for a Target commercial:

Amazing right?  A good product is noticed!

Using Humour in Your Favor – recycling notice helps marketing your ‘cool’ company vision.

Using Humour in Your Favor - recycling notice...

Although a bit campy, this funny recycling notice lightens the mood. Personally, I think it’s a bit odd to even use one at this point, but a nice touch none-the-less if you’re determined to include a recycling notice. Marketing is the support (the personal touches) that determine how your brand feels to the outside world.  This sends the message of a company willing to have some fun with it.