I’ve watched overseas product packaging go from mostly illegible to pretty good in the last few years. Every once and a while you’ll still see a doozy. Clearly content and design have become more important worldwide but I ran across one that is now a family favorite. This toy package has the best marketing slogan ever:
“Burn the Wind”
If you’re from the states, you most likely think of something else entirely, I did.
The lesson here is to check your slogans whenever possible to not make a joke out of your own product or packaging.
My family now jokes regularly about burning the wind when we’re throwing balls or frisbees around, it’s funny, but avoidable.