Author Archives: jaymoneta

The New Way to Shop for Movies… Marketing is Strange.

by Advertising, Marketing • Tags: , , ,

Yes, there’s been another shift.  From movie theaters to the Beta vs. VHS wars of the 80’s, DVD vs. Blu-ray and now…

Walking into Target, taking a photo of the new releases and then using that consultation photo to assist me in renting the new releases on Amazon on demand for $5 streamed right to my TV.

DVD selection Target Marketing

The laziest and best way to double-check the best movies to rent!

It’s a totally lazy way to run my media viewing and it works pretty darn well. Try it! You completely avoid bending over to put the disc in too!

Just take a pic of the new releases when you’re in Target for other reasons.  Head home and then look a few of them up on your Amazon on demand setup.  I feel like I save $10 each time I rent a movie.

Setup: I use a ROKU box and because I am an Amazon Prime member, I have the Amazon channel setup along with Netflix (on demand only).

But, back to the photo and the plan… It’s like a second opinion.  In fact, it may be as good as a friend telling me I have to see something.  It’s Target marketing (pun intended).  It’s marketing awesome!  The thing is, it’s also a walking dinosaur so be kind to me in the comments 🙂

So, in full disclaimer, I have purchased hundreds of videos and DVD’s in the past and witnessed as the value went from $20 per to the garage sale value of $1. per DVD.  I’m done buying physical media.  In the past I HAD to own it.  Not anymore.

Ok, until next time!  Hope you see the humor in this, apologize if not 🙂

Burn the Wind – Unsupervised Marketing Slogans on Product Packaging…

by Content, Product Marketing, Product Packaging • Tags: , ,

Burn the Wind!

I’ve watched overseas product packaging go from mostly illegible to pretty good in the last few years.  Every once and a while you’ll still see a doozy.  Clearly content and design have become more important worldwide but I ran across one that is now a family favorite.  This toy package has the best marketing slogan ever:

“Burn the Wind”

If you’re from the states, you most likely think of something else entirely, I did.

The lesson here is to check your slogans whenever possible to not make a joke out of your own product or packaging.

My family now jokes regularly about burning the wind when we’re throwing balls or frisbees around, it’s funny, but avoidable.

Walmart Bathroom Decor…

by Branding • Tags: , ,

Walmart Bathroom

This is the bathroom in Walmart. All I can say is… nice try. There’s just certain things you stand for and some you don’t. Walmart decorating bathrooms is not one of them. P.S. There’s a big hole in the tile there.