Author Archives: jaymoneta

The Present… Flipping the clock. Marketing is easiest when the product is in a new category.

by Product Marketing, Random • Tags: , , , , ,

screen-shot-2016-12-03-at-5-07-17-pm

Sometimes it’s easiest to put a twist on something and then the marketing happens on its own. Creating something new, something with a twist can give it the pull it needs in the marketplace… Simply because the product is unique – a remix.

It can claim an entirely new space – a blue ocean (as Renée Mauborgne and W. Chan Kim put it).

It’s not new news and you may have seen this product already, but when I think of finding a new category, I think of this.

Here, a clock is flipped – from one day to one year per rotation:

https://store.moma.org/museum/moma/ProductDisplay_The-Present-Clock_10451_10001_180589_-1_26663_11551

Here is the Kickstarter:

https://www.kickstarter.com/projects/scottthrift/thefuture-of-thepresent

No, you don’t want to go out and create a clock like this, you want to borrow the idea, switch something from what we know and understand, one leap past. You may just create something with a shot of marketing itself (or close to).

Jibo – Marketing launch in the style of Kickstarter campaign.

by Product Marketing • Tags: , , , ,
Jibo - The World’s First Family Robot

Jibo  The World’s First Family Robot

In the style of a kickstarter campaign, Cynthia Breazeal is bringing Jibo to the masses.  If you’re into marketing, you’ll quickly realize that this campaign style and marketing closely resembles a kickstarted campaign.  It looks like a highly effective way to get their vision some attention and pre-orders.  Best of luck to all involved and a nod on the quality and choice of marketing style.  Great launch IMO.  

http://www.myjibo.com

Are product launches in the style of kickstarter going to be the new standard?

Greg Holden – She’s Got Something – Marketing Awesome – Great Product First.

by Content, Marketing, Random • Tags: , , ,

Greg Holden – She’s Got Something – This song is a powerhouse. All the things that make a hit song are here – and more.

Lets take a look at the Themes:

Travel – longing for a distant land (powerfully emotional)

Love – Subtext of missing a girl (since city is named she which is punctuated by the ‘girl that got away’ lyric).

There’s just something about the magical possibilities the places we go to have.  The serendipity of it all (if you will).  The hope that a far off land will bring new good things is a very strong emotional concept.

______

Musically, this song gets into the vocals quickly.

Great storytelling in 1st verse.

The chorus is strong with killer harmony and hook.

Great little frilly turnaround, mellow 3rd verse.

Remarkable bridge because of catchy change of kadence and build to the ‘metal style’ guitar click click, and an ending that leaves you wanting more.

_______

Ok, seriously, give it a few listens! When you create a good product, you never know what will happen. That’s really the point of it all!

In the end, this song was chosen for a Target commercial:

http://www.ispot.tv/ad/7dKO/target-prabal-gurung-love-song-by-greg-holden

Amazing right?  A good product is noticed!