Here’s an interesting book related post about digital books losing ground. What is interesting about it is the section discussing devices. Take a look:
http://bookmarketingbuzzblog.blogspot.com/2016/12/why-are-digital-books-losing-ground.html
Category Archives: Random
Marketing an Experience…
These guys are on to something and they know it. Freschetta knows that consumers want to associate a product with a feeling, an experience. This picture is so gripping.
It’s what we expect from pizza, and it’s what we love about pizza.
Of course, they have to follow it all up the amazing feeling by rescinding it with a disclaimer. Yes, your pizza is made by a machine, never touched by a hand. The truth is out and there actually is none of that magic in their product.
But it doesn’t matter… it’s too late. The association has been made. I guess the jokes on the consumer, because putting this picture on the pizza box has the desired effect, even if they don’t make it that way at all.
Freschetta – The Product is Not Handmade
Freschetta – The Product is Not Handmade
The Senses – Using Lighting to Improve Branding
The customer experience is everything when it comes to branding. What better way is there than to use visual elements to make your message pop, add contrast, create excitement, stimulate our brains with color, or offer a photo op, etc?
Lighting brings attention to objects purposefully, while others can fall gracefully into shadow.
Is there anything you can visually improve today using lighting?
Marketing Awesome 