This is cool. Abandoned Shopping Cart Email

Abandoned shopping cart email

So, when you abandon an online shopping cart, you either forget to finish your purchase or decided that the time was not right for you to complete the purchase.  Hey, I thought of this many years ago as I’m certain you have as well but Sam’s club just reminded me that I abandoned my purchase.  They used an email to offer help and assistance to me so I could finish the transaction or get help.  Nice of them right?

If I was in a grumpy mood, it may not have been so cool, but I was in the mood for it and so I thought I would pass it on as awesome marketing.

The statistics would show more purchases because of this technology.  It’s not a guess.  If you have enough transactions, the cost is negligible. If you have the ability to build it, I would suggest doing so.  The email sends later on won’t cost anything so it’s just that one-time technology integration.

Ok, until next time!


marketing awesome

Halo 4 Game Box Timer – Awesome!

The new Halo 4 video game is due out on 11/06/12.  This is the game case turned shelf area protector, turned bad-ass marketing piece!  This is the coolest thing I’ve witnessed with respect to video game marketing.

Halo 4 Release 11.06.12 Game Case

The marketing is ingenious!

Not sure if this is a completely new idea or not but I like it.  The anticipation certainly works for me.  So much so that I will be playing this game on 11/06/12.

What do you think of this as a marketing piece?

Ok, until next time

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brand strategy

Big Marketing Advice in Little Packages!

Big Marketing Advice in Little Packages!

I’m getting jazzed to go live with my blog! I start and finish lots and lots of projects, but It’s been a while since I started a new blog! So, when I thought about how the big idea of marketing awesome came up I realized I would have to start small. Here is a origami cube with the URL on it. Good idea right?