The new Halo 4 video game is due out on 11/06/12. This is the game case turned shelf area protector, turned bad-ass marketing piece! This is the coolest thing I’ve witnessed with respect to video game marketing.
The marketing is ingenious!
Not sure if this is a completely new idea or not but I like it. The anticipation certainly works for me. So much so that I will be playing this game on 11/06/12.
What do you think of this as a marketing piece?
Ok, until next time
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brand strategy
Marketing Awesome 