Halo 4 Game Box Timer – Awesome!

The new Halo 4 video game is due out on 11/06/12.  This is the game case turned shelf area protector, turned bad-ass marketing piece!  This is the coolest thing I’ve witnessed with respect to video game marketing.

Halo 4 Release 11.06.12 Game Case

The marketing is ingenious!

Not sure if this is a completely new idea or not but I like it.  The anticipation certainly works for me.  So much so that I will be playing this game on 11/06/12.

What do you think of this as a marketing piece?

Ok, until next time

Keep the conversation going below or at twitter.com/JayMoneta
brand strategy