So, when you abandon an online shopping cart, you either forget to finish your purchase or decided that the time was not right for you to complete the purchase. Hey, I thought of this many years ago as I’m certain you have as well but Sam’s club just reminded me that I abandoned my purchase. They used an email to offer help and assistance to me so I could finish the transaction or get help. Nice of them right?
If I was in a grumpy mood, it may not have been so cool, but I was in the mood for it and so I thought I would pass it on as awesome marketing.
The statistics would show more purchases because of this technology. It’s not a guess. If you have enough transactions, the cost is negligible. If you have the ability to build it, I would suggest doing so. The email sends later on won’t cost anything so it’s just that one-time technology integration.
Ok, until next time!