Author Archives: jaymoneta

The Tall Man DVD Cover – Amazing Marketing!

by Marketing Images, Videos & Presentations, Marketing Piece • Tags: , , ,

Talk about a gorgeous DVD cover.  Was surprised to see how amazing this looked in the store.  Managed to take a really blurry photo but yeah… When the graphic design of the cover is on target, the marketing works!  This cover works on every level.

The Tall Man DVD Cover - Amazing Marketing

This DVD cover is amazing looking! Well Done!

Tall Man DVD cover Target Stores

A killer DVD cover is killer marketing!

What do you think?  A cover is worth a thousands words, right?

Ok, until next time!

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Keep the conversation going below or at twitter.com/JayMoneta
Graphic design marketing

Halo 4 Game Box Timer – Awesome!

by Marketing Piece, Marketing Techniques • Tags: , , , ,

The new Halo 4 video game is due out on 11/06/12.  This is the game case turned shelf area protector, turned bad-ass marketing piece!  This is the coolest thing I’ve witnessed with respect to video game marketing.

Halo 4 Release 11.06.12 Game Case

The marketing is ingenious!

Not sure if this is a completely new idea or not but I like it.  The anticipation certainly works for me.  So much so that I will be playing this game on 11/06/12.

What do you think of this as a marketing piece?

Ok, until next time
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Keep the conversation going below or at twitter.com/JayMoneta
brand strategy

The Zara brand effect – Marketing Without Advertising…

by Branding • Tags: , , , , , ,

Want to take this opportunity to pass on this post.  I found it incredibly interesting.

Zara Branding and Marketing Strategy

Zara Branding and Marketing Strategy ‘Devastating’

Although I’ve no experience with the brand, my suspicions tell me I will have first-hand knowledge soon enough.

 This brand seems to embody the branding and marketing strategy that in the articles words is ‘devastating’ to competitors. You need to see this!

So, on a personal note, my fundraising business has grown without the need for advertising as well so there are some parallels, but don’t read into that too much as we’re presently in 1 country, not 78.

What I find most interesting is how critical the experience this store offers is to it’s success.  So much so that there is no need for them to advertise.  Now, that’s amazing branding strategy!

Take a look and let me know what you think!

The Zara brand effect

Ok, until next time!
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small business branding

twitter.com/JayMoneta