Author Archives: jaymoneta

Professional Photography is Awesome Marketing – 3 Easy Cheats.

by Photography • Tags:
Better Photos

Better Photos

There’s a big difference between studio professional photos and the ones most of us shoot.  I’ve been working on high-end photos for some time and what I can tell you is that anyone can emulate professional photography – even with poor quality cameras.  This photo above was taken with natural light using an iphone 4.

Here’s 3 quick cheats.

1) Bag the flash – the harshness of the typical camera flash works only in limited situations.

2) Natural light – for quick nice photos, shoot just inside a window.  Avoid direct sun, you’re looking to have a diffused natural light, not direct light.

3) Get some gear – reflect light using reflectors or diffuse it with diffusers.  If you have fabric or cardboard, you can do this for free, but there are products that make it easy.  Here’s a lighting kit that can help you with smaller object photography take a look – studio lighting tent.

Ok, until next time.

 

Clever and Creative Shopping Bag Designs

by Advertising, Marketing Piece, Marketing Techniques •

Look what can be done with a bit of creativity! 

Take a simple shopping bag.  Then, look at the images and follow the links.

creative shopping bag design

Here, a heavy object that would normally have a handle is pictured. Talk about a clever shopping bag design!

A bit of cleverness and creativity leads to some pretty interesting combinations.

The cool thing about this is you can always do a print run of bags and run out never to print them again if you don’t like em.

On the flip side, you have an opportunity to give customers something to talk about.  Hopefully they already want to talk about the amazing experience of the store, now they want to share about the bag too!

creative shopping bag design

Again, heavy object, fun shopping bag.

creative shopping bag design

Holding hands, good concept especially here where folks don’t get to hold wild animals hands but would like to.

creative shopping bag design

Holding hands again, cool concept.

creative shopping bag design

Jump rope works.

creative shopping bag design

This one cracks me up. Doesn’t make a bit of sense until you hold it up and walk with it.

Follow the links for a bunch more creative shopping bag ideas that will get you thinking!

20 smart shopping bag designs

50 most innovative shopping bags

Look at the Magic-i Floating Shopping Bag at the bottom of this clever and creative shopping bags post.

Ok, until next time!

30 Catchy Typography Design in Print Ads

by Advertising, Branding, Typography • Tags: , ,
Typography

Here, the type really sends the message home.

Sometimes, It’s good to get a fresh perspective.  This article provides a reminder of creative typography.

Being creative with type is probably not the first thing a business should be concerned with, but it’s worth looking at.  Someone out there will see the benefits of this but be warned, a few of the ads are a bit racy.

Ok, until next time!

30 Catchy Typography Design in Print Ads