Category Archives: Random

Greg Holden – She’s Got Something – Marketing Awesome – Great Product First.

by Content, Marketing, Random • Tags: , , ,

Greg Holden – She’s Got Something – This song is a powerhouse. All the things that make a hit song are here – and more.

Lets take a look at the Themes:

Travel – longing for a distant land (powerfully emotional)

Love – Subtext of missing a girl (since city is named she which is punctuated by the ‘girl that got away’ lyric).

There’s just something about the magical possibilities the places we go to have.  The serendipity of it all (if you will).  The hope that a far off land will bring new good things is a very strong emotional concept.

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Musically, this song gets into the vocals quickly.

Great storytelling in 1st verse.

The chorus is strong with killer harmony and hook.

Great little frilly turnaround, mellow 3rd verse.

Remarkable bridge because of catchy change of kadence and build to the ‘metal style’ guitar click click, and an ending that leaves you wanting more.

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Ok, seriously, give it a few listens! When you create a good product, you never know what will happen. That’s really the point of it all!

In the end, this song was chosen for a Target commercial:

http://www.ispot.tv/ad/7dKO/target-prabal-gurung-love-song-by-greg-holden

Amazing right?  A good product is noticed!

Too Many Signs

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by Random, Small Business Marketing • Tags: , ,

Too Many Signs

When you put up signs on top of signs, don’t be surprised if your customers seem grumpy.  The more rules and regulations and more notices do more to put distance between you and your customer than you would expect.

Even Experienced Marketers Make Mistakes – Shutterfly

by Random • Tags: , , ,

I like Shutterfly.  Even though I’m not their best customer by any stretch, I belong to their email and think they are good marketers.  Here is how they handled a mistake email send;

1) Shutterfly sent an email with ‘Testing’ as the body content.

2) Shutterfly resent the email corrected with a subject line change (see images)

ImageImage

There’s a message here.  Mistakes happen and everyone is human. So a big and good company makes a mistake.  They cover it with a sense of humor. It’s over. Move on.

That’s how I viewed it when it happened – no big deal.

So, other than taking the screenshots to illustrate here on the blog, this one is filed away and learned from and that’s how you and folks you know should handle their business and their mistakes.

Quick sideline. 

In the music business there are two types of performers.  One that covers up mistakes by moving right past them or those who are obvious in the fact that it bothers them.

The first laughs or chuckles their way right past the performance mess up, makes a joke or perhaps doesn’t do anything when the crowd won’t even notice.

The second just about stops dead in their tracks pointing out vividly that they’ve let the crowd down.  They make self-effacing jokes, they get mad, they avoid the crowd and alienate the very people they are there to entertain. 

It’s an indication that they are taking themselves, their performance and their craft too seriously.  That seriousness works against them.

So, what will you do with your mistakes?  My suggestion – just laugh your way past it.  Be the professional and don’t sweat it.  Don’t try to cover it up.  Just carry on.