Category Archives: Random

Stupid Signs… Beazer Homes, Why?

by Random •

If you’re on the job and someone asks you to make a sign, perhaps it’s your responsibility to ask if there are implications beyond the intended purpose.

By making this sign so big, you trump all other signs in importance and yes it sends a message alright.

This may stop drinking on the job (probably not), but it tells all the future homeowners (and those shopping for a new home that are not under contract with you) that your company has a serious drinking problem. Yeah!

Drinking on Construction Sites

Obvious Drinking Problems Anyone?

Remember you’re shortcuts – Mac & PC keyboard shortcuts are good.

by Hacks, Random • Tags: , , , , ,

 

Here are one-page pdf’s that you can print or save that will give you better control over your computer experience:

PC Shortcuts PDF

keyboard_shortcuts_pc

(from takeflightgraphics.com)

MAC Shortcuts PDF

keyboard_shortcuts_mac

(from macmost.com)

The Present… Flipping the clock. Marketing is easiest when the product is in a new category.

by Product Marketing, Random • Tags: , , , , ,

screen-shot-2016-12-03-at-5-07-17-pm

Sometimes it’s easiest to put a twist on something and then the marketing happens on its own. Creating something new, something with a twist can give it the pull it needs in the marketplace… Simply because the product is unique – a remix.

It can claim an entirely new space – a blue ocean (as Renée Mauborgne and W. Chan Kim put it).

It’s not new news and you may have seen this product already, but when I think of finding a new category, I think of this.

Here, a clock is flipped – from one day to one year per rotation:

https://store.moma.org/museum/moma/ProductDisplay_The-Present-Clock_10451_10001_180589_-1_26663_11551

Here is the Kickstarter:

https://www.kickstarter.com/projects/scottthrift/thefuture-of-thepresent

No, you don’t want to go out and create a clock like this, you want to borrow the idea, switch something from what we know and understand, one leap past. You may just create something with a shot of marketing itself (or close to).