The customer experience is everything when it comes to branding. What better way is there than to use visual elements to make your message pop, add contrast, create excitement, stimulate our brains with color, or offer a photo op, etc?
Lighting brings attention to objects purposefully, while others can fall gracefully into shadow.
Is there anything you can visually improve today using lighting?
If you’re on the job and someone asks you to make a sign, perhaps it’s your responsibility to ask if there are implications beyond the intended purpose.
By making this sign so big, you trump all other signs in importance and yes it sends a message alright.
This may stop drinking on the job (probably not), but it tells all the future homeowners (and those shopping for a new home that are not under contract with you) that your company has a serious drinking problem. Yeah!
Obvious Drinking Problems Anyone?
Here are one-page pdf’s that you can print or save that will give you better control over your computer experience:
PC Shortcuts PDF
(from takeflightgraphics.com)
MAC Shortcuts PDF
(from macmost.com)
Marketing Awesome 